A PSA (Public Service Announcement) is a way of advertising in Television, Radio, or any other kind of media. PSA are in someway especial, because instead of trying to sale a product to the audience, they are design to teach the public a message or theme of the problems the world is going on. They accomplish this, with the simulation of actions, exposing things that affect the opinion of the people, or by letting know the public an issue. As you can see, PSA's are very different to regular advertising in the structure they have, but at the same time they are advertising.
For this project, my first option to work with is Pedro. It is pretty simple why I have chosen to work with him, we both life en Nuevo Vallarta. This will eventually help when we have to do the work. Also, Pedro and me have the same interests, we like the same things and we have similar ideas; making the work easier to accomplish. My second choice is Jorge, eventhoug we don't life in the same colony, I know I am able to work with him in a peaceful manner, because we both think alike. My final choice will have to be, Mahonry. As a matter a fact, I life close to him (Nuevo Vallarta). I know some times we have our differences, but still we both can "bend" and obtain a good product.
List for Ideas
Drinking and Driving
Pollution of the Oceans and Land
Safe Sex
Protection of Endangered Species
Anorexia and Bulimia
Drinking and Driving: I will show this topic, in a scenario of a AA meeting. An irresponsible adult is talking about his story, that he killed a family because he was drinking and driven. Then, the video will change to the actual scence. To end, I, my partner or both will apear and give the message. Pollution of the Oceans and Land: This is going to be a very easy topic, you can show strong pollution images that show what can happen to our world. At the end, we will appear and mention how we can fix this horrible problem. Safe Sex: This is probobly a very good theme to show. We can record ourselves showing multiple ways of having safe sex. I am not talking about sexual images, instead of showing anti-conception means like the pill, condom and other stuff.
One of the advantages of the Super Bowl, is not only watching what promisses to be a great football match, but it's also seeing how major companies spend millions of dollars in the advertisement of their products. Every year, they surprise us more and more. For this Super Bowl, a lot of good commercials where broadcast in television, and others not so good. My favorite commercial of this year's Super Bowl was definitely the Volkswagen–2011–Darth Vader (http://www.superbowl-commercials.org/2873.html) This commercial has it everything, great them, great music, great actor, it's in tune with the music, it creates a feeling in the spectator of sweetness. The little kid that is portrayed, plays the role of Darth Vader better than the actual actor in the movies of Star Wars. Another commercial that I enjoyed was the Audi A8 (http://www.superbowl-commercials.org/2997.html). The commercial is pretty simple, but still you can notice big bugs invested in it. It's simple, it shows how an old guy and a young adult try to escape from a luxury old fashion prison, that actually represents old luxury vehicles. The commercial, finishes when te scape from the prisson, however the old guy goes into a Classical Luxury car and returns to the prison; whereas, the young guy drives in an Audi A8. My third favorite comercial was, Pug Attack (http://www.superbowl-commercials.org/2985.html) by Doritos Company. This commercial shows the power of Doritos, which makes a Pug Dog defeat a teasing human and obtain the Doritos. It's humorous, and makes a point. There for making it a good commercial. All the years, we can observe great commercial, but also really bad commercials! One of the worst commercial of this years Super Bowl was a Compact Car Commercial from Hyundai (http://www.superbowl-commercials.org/3101.html). It has no rhythm, no emotions, its simply images with some text. To make it better, I will add "spiced up" music and let the car show its potencial, its speed and other virtues. In our computer class, we did some commercials. The best commercial from the class was definitely, Jorge's. His commercial is funny, entertaining, has a good music that is in coordination with the topic, it transmits the message correctly. For me, it was simply the perfection from the class. You could notice in the final results that he actually planed it, and had fun doing it. Cheers to Jorge, and my congratulations for his great job!
Of all the video we had the option to see and based our selfs for our blogpost, there was some that were exceptional commercials and others that really were lame and stupid. The comercial that really grab my attention and I though they were well developed where, Berlitz, Dove Evolution, Carlton Draught, and Pepsi. I liked the Berlitz commercial because it is funny and the music is well chosen. Dove Evolution really blew my mind away, when I saw how they did their advertisements, it grabbed my attention. Carlton Draught and Pepsi, both commercials of drinks were two that I really enjoyed, because the plot is exceptional, it has great visual effects and music. The others commercials, like Apple show the exceptional products of Apple but it's too long that looses the attention of the expectator. Volkswagen and Dove True Colors, were cheap and bad produce commercials for me. The smoking commercial, I though it was incredible stupid and with out sense. Here is the commercial, for your enjoyment. My favorite commercial of the nine that our teacher gave us, was the Berlitz commercial. As said before, I liked it because the plot is funny and the music at the end is great and entertaining. It grabs the attention of the viewer instantly and keeps them focus during all the commercial.Here is the commercial, for your enjoyment.
I'll say that one of the most impact full commercial that I can find in the internet, is an advertisement and encouragement for the Mexican National Team for the 2010 South Africa Soccer World Cup. The comercial is tittle, "Momentos de la verdad" and protagonists former national coach, Javier Aguirre. I think that this is a great commercial, because it really touches the mexican people, because soccer is the national sport. In fact, it is a commercial but you can still feel the encouragement to wining the world cup. Another good thing about the commercial, is what Javier Aguirre says. In the commercial, he has great oratory abilities. In a part, he says that, "its time for the skin to get gus bumps". Actually, when I hear it my skin got gus bumps.
You can find, "Momentos de la Verdad" HERE. It is going to be interesting to make my own commercial. Some elements that I am planing to be used in my commercial, are to have good actors, a high-quality video camera, great location and have a good plot, not only a thing that makes no sense at all. This will depend, at the theme of the video. Another element that will be crucial to my commercial, will be some kind of video editing software to improve the quality of my video and try to make it look professional. Probably it can be iMovie or Flash. My major challange, is basically to make it look professional. This challenge, leads me to other minor challenges. Like getting a good camera, a nice set and creating a good plot for the commercial. However, I think I will have no trouble.
My fellow readers, as you can see in the blog post where I have attach my video called "One Day in The Bay" is has a central theme. My theme is to show the people the things you can do on Bahia de Banderas. They're to side to the video. The first part shows and advertises Puerto Vallarta as a calm and beautiful place where people can come and spend their vacation in time to "chill" and rest. Then after showing the beautiful place that is Vallarta, the music changes completely to a different theme, and also the images doo. Suddenly, the music fires up and the video starts showing the fun part of Bahia de Banderas. This is an angle, for young people that want to practise different water sports, such as surfing, kiteboarding and wakeboarding. My objective was to show the different sides of the Bay, both for old people and young.
People want to know, how did I created this video. Basically, it was pretty easy. I first starting by making the music, a mix of "Con Te Partiro" by Andrea Bocelli and "Rock You Like a Hurricane" by The Scorpions. Then, I started using Mac software iMovie to start the video. I obtain images from my classmates and other friends, but I also used a couple of mine. To end the process, I pasted the images and created the video. During the creation process I also added video effects and transitions to make the video more "attention getting." For the last part, I just added credits naming the persons, who images appeared in the video, the music and the creador, which is me.
Today in computers class, we saw a video which shows the major events and documents the Earth in a short period of time of 24hr; however the video is 2:30 minutes. I liked that several stuff from it. For example, it grab my attention really fast with images that have a meaning, really expressive. Another thing I liked about this video was the music they choose, it's appropriated for the theme of the video. From my dislikes, I will have to say that in some occasions, the image stays in text to long, it looses your attention a bit. Another minimum thing that I din't like, was that some images look taking professionally and other look more amateur, this is just because I am perfectionist. Anyway, the theme of this video for me is to show how our world acts, and all our major events that have occur. Like strikes, war, revolutions and other stuff; however they also show good stuff like love, friendship, relationships and more.
During the videos we can see segments that really get our attention, and transmit us a message. We can call them carried images. Some of the carried images, that really make a sense of remorse on the watcher are, unfortunately the bad ones that describe all the bad things our world has. The images/video clips that show war scenes, hunger, suferment, destruction (both caused by humans and nature), poverty, natural disasters and other things, get your attention much faster than other stuff. Even though, the images that show the goodness of our world, can be taken much better with any factor you want, the carried images will always have more impact.
